PR Newswire reports that the creative agency market will have an incremental spend of more than $320 billion between 2021 and 2026. The increased spending for creative services proves that businesses need fresh ideas to keep their customers interested and engaged.
But what are creative services exactly?
Creative services are basically creativity for hire – like writing, design, and production – that give your business some oomph. They handle the creative messaging that lets the world know your business exists. You can tap into these services at design studios, advertising agencies, and branding agencies. Creative agencies play a vital role in helping businesses stand out in their market and increase profits. So why should your business consider hiring one? Let’s see what makes them worth your while!
What Services Does A Creative Agency Offer?
A creative agency provides marketing initiatives and creative solutions to help businesses improve their marketing, ad presence, and brand identity. They can help your business with any creative strategy, work, or promotion. This includes:
- Advertising, brand, content, marketing, or social media strategy
- Measurement and analysis
- Content creation
- Communication services such as media buys, paid placement, sponsored content, influencer marketing, and PR
You’ll find the following positions in a creative services company:
- Account manager
- Art director
- Brand and content strategist
- Copywriter
- Creative director
- Campaign director
- Editor
- Graphic designer
- Producer
- Videographer
- Web designer or developer
How a full-service creative agency provides its services can vary from company to company. For example, some creative agencies work within a specific industry, such as plumbing or HVAC. Other agencies may only work in-house for a large corporation. At EraserFarm, we’ve worked with many clients in diverse industries, such as food and beverage, medical, and nonprofit sectors to invigorate the brand voice and get messaging out there to be seen and heard. We love showcasing what our teams have created – take a look at our creative work to see some of our best creative projects to date. Creative agencies can offer an extensive range of services, but we’ll focus on four of the most common services available below.
Advertising Services
Most businesses don’t have the knowledge or bandwidth to create and execute a successful advertising campaign. They also often know what they want to say, but don’t know how to say it. Thus, a creative agency will generate advertising ideation based on market research to understand the target audience and oversee the execution of the campaign. And they’ll do it in a way that sounds like your authentic brand. Depending on the campaign, the agency may need to hire out some of the services. For instance, the designers at a creative agency can create a billboard, but they may need to hire another company to print and hang it.
Consulting Services
You can hire a creative agency to consult with your business on a variety of topics. Some common examples include:
- New products or services
- How to lower marketing overhead
- New markets and demographics to target
If you require consulting services for many aspects of your business, a full-service agency in your area is your best bet.
Design Services
If your business needs to revamp its image or create new promotional materials, a creative agency can help. Whether you need a new logo, design templates, or even new signage, you’ll want the design expertise of a creative or design agency.
Digital Services
Digital marketing has increased global touchpoints, but IT demands can be intimidating unless you have experience in the field. With the growing importance of technology, many creative agencies now offer expert digital services. Using digital services can create an entirely new user experience. Even making technical advances to your website or app can go a long way with new and returning customers. Digital offerings can also give your customer an immediate answer or pathway to a solution for those with an urgent need, or even entertain them.
What’s the Difference Between a Creative Agency & Other Agencies?
A creative services company is an umbrella term that can include other agencies. Different agencies you may be familiar with include:
- Ad agencies
- Design agencies
- Digital agencies
- PR agencies
- SEO agencies
- Social media agencies
While these agencies have a specialized focus, a creative agency usually encompasses more than one of these services. For instance, when a business works with a digital agency, they are working with a company that focuses on a specific digital space instead of a company that has a more diverse list of services.
How Can a Creative Services Company Help Your Business?
There are many ways creative services can help grow your business. Below we highlight the top five benefits to consider.
Brand Strategy & Identity
Your brand identity drives every aspect of your business, such as
- Your tone
- The design of your website and business cards
- How employees speak to consumers
- Your pitch to prospective clients
A creative agency can help you craft a brand identity that aligns with your target audience. Then they will create a brand strategy that is the driving force behind your business. This includes everything from copywriting and graphic design to brand standards and competitive analysis. Having a polished brand identity and strategy can help make your business recognizable and memorable.
Brand Engagement
After implementing your brand strategy, a creative agency can help you analyze how well customers respond to it. Examining and interpreting data is crucial in driving brand engagement. Your business can use the data to take actionable steps toward increasing customer engagement.
Video Marketing
Video marketing often helps improve a business’s success on social media and search results. Data shows that video content generates leads and enhances engagement. Although anyone can do their own video production, having the professionals of a creative agency handle your production is best. They can take care of the strategy, scriptwriting, post-production, and everything in between. This will give your video marketing what’s called “high production value,” so that your messaging shines through and gets your customers interested in what you have to offer.
Social Media
Social media marketing may seem easy to handle in-house, but realistically, building a strong social media presence takes a lot of time and effort. When you join forces with a creative agency, you don’t have to worry about spending hours figuring out which platforms to join or what content to create. Instead, a creative agency can easily help your business develop a winning social media strategy.
Digital Marketing
The world of digital marketing is admittedly overwhelming, making it difficult to know where to spend your ad dollars. However, a creative agency can use data to understand where your customers are on the internet and how to reach them best.
Should you invest in SEO, content marketing, or PPC marketing? The professionals at a creative agency will be able to tell you, and they’ll craft a plan to maximize that investment.
Get Started With Creative Services in Tampa
At EraserFarm, we offer a personalized, boutique creative agency experience. Want to create brand loyalists? We know how to do it. Need help with an overall marketing strategy? We got you! Our agency is small – on purpose. Our team works closely with each client to create tailored marketing and creative solutions that build an emotional connection with your consumer.
We’d love to have a chat. Reach out to us today to book in, and find out how we can help grow your business.