7 Factors to Consider When Choosing a Marketing Agency in Tampa
Here's the deal: the demand for marketing agencies has risen by a whopping 5% over the last couple of years alone. So, if you're wondering how to get the best references and reviews, it's time to get…
Building a Brand: The Marketing Techniques to Use in Your New Business
Looking for different ways to boost your brand identity? Maybe you're just starting up a new business. Perhaps you're going through a rebrand. Whatever the case might be, it's important to establish…
Brand Engagement: 5 Successful Brand Strategy Examples
Are you trying to up your brand engagement? Customer retention relies heavily on brand engagement, and if you're not working on maintaining that, you might be seriously missing out. Check out Our…
Small Is The New Big
If any of us remember Jerry Maguire’s late night, pizza-induced rant that he insisted was just a mission statement, well, this really isn’t that at all. It’s just the musings (hopefully not too…
What's On Our Menu For New Biz? Outback Steakhouse
We're celebrating over here. And that's because we're starting 2020 off with an announcement like this: EraserFarm is delighted to share that Outback International has named us their creative partner…
7 Ways to Promote Your Business with Social Media
If you’re a business owner, you’re in good company. According to the Small Business Administration (SBA) the state of Florida alone is home to 2.5 million small businesses. It’s also super friendly…
The Logo Design Basics: How to Create a Great Image for Your Business
McDonald's golden arches. Nike's checkmark. Apple's... apple. Today, brands are increasingly recognizable by their standout, eye-catching logos. Companies that neglect essential logo design basics,…
Once Upon a Time: The Importance of Storytelling in Marketing
According to Forbes, there's a new technology for marketers out there called emotion analytics. Emotion analytics can be used to scientifically measure the emotional reactions to your marketing…
3 Reasons Why Packaging Design Is Just As Important As Your Product
Approximately 72 percent of consumers state that the packaging of products influences what they wind up buying. And 61 percent of consumers stated that they are more likely to buy more of a luxury…