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Overhaul Your Strategy: Social Media Trends and Strategy to Follow in 2020

If you're going to make social media work for you, then you're going to need a strategy. A darn good one at that.  Whether you're a blogger, artist, or business, you need to use social media to…


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8 Reasons Why Your Business, and Your ROI, Need Email Marketing

Everyone is on the hunt for the next big thing in marketing. That new magic bullet that costs next to nothing and rakes in the revenue. Ah, but what if it's been in front of you all along? Email…


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How to Market to Millennials: The Ultimate Guide

As of 2019, there are around 73 million millennials in America. That’s well over one-fifth of the entire population of the country. Indeed, millennials have officially overtaken the baby-boomers as…


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What Is a Social Media Campaign? 7 Reasons Why You Need One

So everyone thinks they know what a social media campaign is right? Or so they think. But if your online business is struggling to generate income, then maybe there's a few things you're falling…


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Top 7 Content Marketing Trends to Watch Out for in 2019

Are you curious about the newest content marketing trends? I know I am. But I'm a curious person by nature. For example, did you know that 71% of buyers say they’re turned off by content that sounds…


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Why Content is King (And Always Will Be)

Many businesses increased their production of content for their websites in the last year hoping to compete in the ever-changing and challenging digital space. It seems that content is in every…


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Video Marketing for Business: 6 Reasons Why It's a Powerful Tool

Not sure if you should consider video content to market your business? Well consider this for starters: Over 1.8 billion people tune in to YouTube nowadays. It is undeniable that video content is…


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Top 10 Content Marketing Tips for Your Tampa Business

Did you know that 97 percent of marketers are implementing a content marketing strategy that follows a formula for success? It is no secret that a strong content marketing strategy is beneficial to…


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A Business Owner's Guide to Understanding Brand Positioning in Marketing

Curious about brand positioning in marketing? Did you know that 59% of people prefer to buy new products from brands they already know? Did you also know that a simple thing like color consistency…