Why an Emotional Appeal in Advertising Is So Important
Have you ever scrolled on social media, saw an ad that pulled at your heartstrings or made you giggle with laughter, and instantly bought something? If so, that was the work of emotional…
How to Create a Brand Story Video
On YouTube alone, users upload a staggering 5 billion videos a day. With that many videos on various online platforms, creating high-quality content for your video marketing strategy is…
How Has TikTok Changed Marketing?
Last year, TikTok was the most downloaded app in the world, with 850 million downloads. Because TikTok continues to dominate digital advertising trends year after year, it’s no surprise the app…
Why Content Marketing Is Important for B2B Brands
Why Content Marketing Is Important for B2B Brands Data from Hubspot shows that in 2021, video content was the most shared content type used in content marketing strategies. Amazingly, almost 70% of…
What is a Social Media Agency? | Social Media Agencies Explained
What Is a Social Media Agency? Social Media Agencies Explained Six billion people: that’s a lot. Yet, that’s how many people experts predict will be active across various social media channels by…
What Does a Creative Agency Do?
Successful marketing requires a full-time effort, but recent stats show that most small businesses dedicate up to two hours a week to promoting themselves. However, most consumers rely on marketing…
7 Tips for Content Marketing for Small Business
According to the Small Business Administration (SBA), half of all small businesses fail after five years. One of the main reasons they fail? Unsuccessful marketing initiatives. Long gone are the days…
How to Start a Video Production Company
How To Start a Video Production Company If you have an artistic eye, many career paths may appeal to you. Video production offers the opportunity to create high-quality content while capturing…
What are Creative Services? The Complete Guide for Businesses
PR Newswire reports that the creative agency market will have an incremental spend of more than $320 billion between 2021 and 2026. The increased spending for creative services proves that businesses…