The Flipside of User Generated Content
Consumer distrust. It’s a problem that runs through a marketer’s nightmares like a runaway train. User Generated Content is a good start to pull that train back into the station. And to no surprise,…
The Surprising Way to Win in the Digital Age
Technology has caused major disruption. The Digital Revolution has impacted almost every aspect of daily life. It’s torn down global barriers and empowered average people everywhere. Sure it feels…
6 Reasons Why Video Content is Better Than the Written Word
1. Millennials have ADD With Twitter, Facebook feeds, and being able to text instantaneously, it’s not a surprise that younger audiences want information even faster than it already is. You’ll have…
Is That the Right Music?
IS THAT THE RIGHT MUSIC? Throughout my career, I have always enjoyed listening to music of all types while I work. And while it’s no shocker that music inspires us, it can have a profound and magical…
Content Strategy Hinges on this One Thing
The idea of content strategy is a bust. Content strategy hinges on one thing and one thing alone: a solid, well-founded, brand roadmap. The brand roadmap consists of five brand dimensions: Brand…
Farming for Leads Takes a Big Turn
What began as a cold-call LinkedIn conversation has become a major boost for EraserFarm, a Tampa-based branding and advertising agency. EraserFarm managing director and partner Cindy Haynes got going…
What Paddington Teaches Marketers About Emotional Impact
Have you seen the movie Paddington? Go. You’ll be taken on a most excellent emotional roller coaster that will leave you satisfied and fulfilled. Advertising campaigns should deliver the same…